If there's one organization I dislike more that the Westboro Baptist Church, it's the people who run OneMillionMoms.com.
First off, I doubt that their organization actually includes a million moms. Your name is false advertising! Second, it seems that they hate everything, and try to pawn their opinions off as popular opinion.
Their latest target, J C Penney. Why J C Penney? Because they have decided to have Ellen DeGeneres as a spokesperson for their store.