Watch Scarlett Johansson’s Banned SodaStream Super Bowl Commercial [Video]
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The spot was banned not because it’s too racy — since it’s really not. It’s super tongue-in-cheek and cute, though it does drip with sexiness because this is pillow-lipped Scar Jo we’re talking about. However, the fact that she namedrops Pepsi and Coke caused Fox to pull the plug on the spot.
So while you won’t be enjoying this spot about the virtues of homemade soda while Peyton Manning and the Broncos go at Russell Wilson and the Seahwawks, you can be distracted by it now.
In the ad, Scar Jo jokes that like most actors, her real job is saving the world. One way she is doing that is by educating us on a healthier soda alternative with less sugar and no bottle waste. She makes it go viral by sexy sipping!
At the end, she purrs, “Sorry, Coke and Pepsi.” Then the Barry White-style voiceover specialist says, “Oh, she done it.” He could be talking about the words that were the commercial’s fatal blow.
While most advertisers reference their competitors, cola giants Pepsi and Coke wield enough power to indirectly block the ad.
SodaStream’s powers-that-be said they will remove the line since they can’t get a refund. But you can enjoy the commercial as it was intended.