Fifth Harmony and Barbie Join Forces for ‘Anything Is Possible’ Campaign [Video]
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Pop group Fifth Harmony has joined up with Barbie (yes, that Barbie) to create the girl power anthem ‘Anything Is Possible,’ inspired by the Barbie tagline of the same name.
You can watch the super pop-tastic lyric video above, which is very reminiscent of all those Spice Girl songs we used to rock out to.
“The Barbie Anthem means believing in yourself and your dreams,” explained group member Ally Brooke of their partnership.
Added Camila Cabello, “Anybody can do anything they set their mind to…this song sends an incredible message and the future depends on this kind of message being spread.”
In addition to the girl group’s lyric video, Fifth Harmony will also be launching an official music video and their own Fifth Harmony Barbies around spring of 2015. Meaning Fifth Harmony dolls are coming!
“Barbie continues to inspire girls to dream big in 2014 with a new rally cry that celebrates girls and everything in their imaginative dream world,” revealed Lori Pantel, the Vice President of Global Marketing for Barbie in a statement. “As a group of five girls living out their own dreams, Fifth Harmony represents the fun, diverse, aspirational voice that both Barbie and the new anthem are all about – truly showing girls around the world that anything is possible.”
“There is no better partner to be the cornerstone of Fifth Harmony’s global licensing program than Barbie. The values Barbie represents for young girls are at the core of the Fifth Harmony brand and the story we are telling.”
— Cassandra Rose