I’ve said this a time or two in the short time I’ve been here, but I love burritos!  So much so, that at one point, I was trying to convince a friend of mine who works for Chipotle to ask them to create a “Burrito Ambassador” position for me where I just travel around the country, taking people to Chipotle for their first time… or reminding people why the love Chipotle burritos.   I think he and the other marketing people have been busy since the whole E.coli scare of last year, but I still think it’s a great idea.

I also think this new reward program is a great idea!  Starting Friday, July 1st through the end of September, for every 4 burritos you buy, you get a free one.  Yep, you heard me right, buy 4 burritos (not all at the same time even) and you get your 5th burrito free.

Pretty simple and exactly why I’ll be driving all the way across town to the ONE Chipotle location we have here in the Grand Rapids Area… but that’s for another rant blog.  Until then, burrito up!

-rob

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