Your Rabbit Could Be Trix’s Newest Mascot [Video]

The colorful cereal we've loved for years is getting a makeover.

General Mills announced that they are removing artificial flavors and colors from their cereals by 2017. To celebrate the "realness" the company is doing a nationwide search for a REAL bunny to be the new face of Trix. One winner will have their sweet bunny's face on a number of limited boxes in their hometown. According to Trix all your rabbit needs is:

...creativity, cuteness and the playful spirit of the world famous Trix Rabbit."

If you think your rabbit has what it takes submit your entry here. The contest ends November 8th.

If you don't have a bunny you can put your pet (or yourself) in bunny ears. Be creative!

Just in case you're wondering though, the Trix rabbit that we've grown to love over the years isn't going anywhere.

The new Trix cereal will be less vibrant in color but will still have the same sweet, delicious taste. See it here. The new Trix will hit shelves in January.