What Happened To Kidd Kraddick?
Hi!
Since you’re on this page, it’s a safe bet that you were a fan of the KIDD KRADDICK show and are wondering why it’s no longer on Channel 95-7.
RATINGS
While there were dedicated fans of Kidd’s show – you being one of them – there simply weren’t enough of you. The Kidd Kraddick show hovered around 10th place in the ratings. Unfortunately, 10th place is just not good enough to make our station competitive during the important “morning drivetime” spot, nor did it help us be competitive in the overall daytime ratings.
LOCAL
Kidd Kraddick is based in Dallas, Texas. We wanted a morning show that was LOCAL and based here in West Michigan. For example, if it snowed 6 inches overnight, we didn’t want our morning show talking about how nice it was where they were. We also wanted a morning show that could get involved in our communities – emceeing fundraisers, working with local businesses, etc.
LOCAL EMPLOYMENT
Finally, at a time when many companies are cutting jobs, Townsquare Media is ADDING some to the local economy. Two weeks ago, our sister station 98.7 WFGR dropped a syndicated show for a live and local one.
YOU CAN STILL LISTEN TO KIDD
Just go to www.KiddNation.com and listen online.
COMMENTS?
Email me by CLICKING HERE.
FINALLY…
I hope you’ll give Connie & Curtis a chance. Once they’ve settled in, I think you’ll really enjoy their show.
-Tom Cook, Brand Manager, Channel 95-7
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