Contact Us

How Much Did Jennifer Lopez Get Paid to Dance With a Car?

Kevork Djansezian/ Getty Images

The only part of the American Music Awards I happened to catch was J.Lo’s performance. My first thought was “How is she still so freakin’ hot?” followed closely by “Wait, is that a car in the background?” And it was. Apparently  J.Lo  brought her ad campaign with Fiat to the AMAs. I wondered how much featuring a car as her new back up dancer could have netted her. Turns out I’m not the only inquiring mind.

Ask, and E! News answers:

Lopez, who earns a reported $25 million a year, could easily have commanded a seven figure sum, says Amy Tunick president of Alliance, the entertainment marketing division of Grey New York. 

Marketing experts are calling this sort of thing a “fully intergrated campaign”, where stars and the brands they promote work closely together to time their projects and campaign rollouts to coincide.

And, were likely to see more of it, according to E! News source, Sandra Carreon-John, senior vice president of M&C Saatchi PR:

For brands, it’s getting tougher and tougher to cut through the clutter, especially with an increasing number of viewers doing the DVR thing. You’re going to see more and more brands doing integrations with shows.

What do you think– did having the car on stage take away at all from J.Lo’s performance?

More from Channel 957

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://mychannel957.com using your Facebook account.

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

Register on Channel 95.7 quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here

Please solve this simple math problem to prove that you are a real person.

Register on Channel 95.7 quickly by logging in with your Facebook account. It's just as secure, and no password to remember!