Hanson Developing Their Own Beer
You know what the beer market is really lacking? The beloved 90’ss one-hit wonder alcohol market! But, have no fear! Hanson is here and has decided to make their own brand of beer.
That’s right, music brothers Hanson (Isaac, Taylor and Zac) are in the process of developing an Indian Pale Ale which should be on liquor store shelves and in a bar near you in early 2012.
Of course, what with it being band-related, it needs a catchy name, right? Get ready to wonder what it would be like to order a foaming pint of MMMHop. I kind of wish that I had made that name up…
On Monday night, Zac Hanson told a group at the Oxford University Union on Monday night:
We of course make records, they are fundamental to what we do, but we wanted to create a brand so that our fans have a greater experience.
What is vital is that Hanson merchandise is quality and not made solely with the purpose of profit. We have a board game and even a record player to play our last record on, but we will never make dolls, lunch boxes or toothbrushes that play our songs for example.
It’s vital our fans have trust in everything Hanson do. In fact we are soon going to be selling our own beer, I’m not even joking. MMMHop IPA anyone?
Of course, making your own beer is a growing trend for musicians. You can now buy British Band Elbow’s Build A Rocket Boys Beer (named after their first album) and Def Leppard’s Joe Elliott launched a beer named Down ‘N’ Outz.