Did you know you have a ‘worth’ on Facebook?
It’s true. To many companies on Facebook you have a monetary value.
A new study has shown that those that ‘like’ a company on Facebook are going to be much more loyal to the brand. Therefore, they are much more likely to spend lots of money with them.
The average Facebook fan is worth about $180 to a company’s value. However some companies get a lot more out of their fans. BMW for example has a Facebook fan value of over $1,100! The lowest value is Coca-Cola with a value of about $70.