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Chrysler’s Launching ‘Born Makers’ for 2015 Chrysler 200 with Bob Dylan and Kevin Yon [Video]

The “Born Makers” campaign launches the all-new 2015 Chrysler 200. (PRNewsFoto/Chrysler Group LLC)

Chrysler debuts its “Born Makers” marketing and advertising campaign today to mark the launch the all-new 2015 Chrysler 200.

The “Born Makers” commercials are narrated by Kevin Yon, a Rockford resident who is the voice behind the Chrysler brand’s “Born of Fire” commercial that debuted during Super Bowl XLV, and features Detroit-born artist-singer MoZella performing the vocals behind the Minnesota-born Bob Dylan‘s “Things Have Changed” track.

The commercial’s visuals include footage of Chrysler Group’s Sterling Heights Assembly Plant and its employees, which produce the 2015 Chrysler 200. Once slated for closure, the facility sports an all-new paint shop using leading-edge technology, a robotic body shop and an upgraded assembly area, according to Chrysler.

The commercial ends with the “America’s Import” tagline.

The on-air campaign was launched in the U.S. today, with 60- and 30-second commercials on national broadcast and cable television.

The 2015 Chrysler 200 has integrated grille and headlamps, an updated Chrysler badge wi than emphasis on the wing, full-LED daytime running lamps, LED fog lamps, standard LED tail lamps, an all-wheel-drive system and an EPA estimated highway fuel economy of 36 miles per gallon with a 2.4L engine. The suggested retail price is $21,700.

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