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Children’s Cancer Hospital Making Superhero Chemotherapy Bags

JWT.com

Going through chemotherapy is awful. Going through chemotherapy when you’re a kid is even worse. Knowing this, a children’s hospital in Brazil teamed up with Warner Brothers to produce superhero-themed chemotherapy bags full of “Superformula” to help make chemo a little less scary.

The folks at AC Carmargo Cancer Center in Sao Paulo, Brazil have rolled out this program that includes chemotherapy bags with Batman, Superman, Green Lantern, and Wonder Woman symbols on them to help their patients feel stronger while going through treatment.

There’s even been a line of comic books in which the superheroes use the Superformula to overcome some of the same physical problems that the children experience during chemotherapy.

Find out more and check out a video of the bags being used in the hospital on JWT.com.

 

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